Frequently Asked Questions - Local SEO
How does Local SEO work?
we use proven methods to secure strong local search engine visibility and customer footfall for our clients. We search for high-quality long-tail geographically based local keywords to target for your business, optimize your site and content, get your business on Google local, create local listings, optimize your social profiles, improve local outreach and constantly monitor results to meet targets.
What is the difference between Local SEO and Organic SEO?
Local SEO has an essential geographical component, which is not necessary in organic SEO. Organic SEO is a marketing practice to make the website search friendly and ranking it for related keywords. It may not have a geographical location. Therefore, it is possible that a service provider who is good with organic SEO is unable to deliver results when it comes to local SEO. Another difference between the two is that the organic SEO depends on the links for better ranks while local SEO relies on citations for the same. We help strengthen your local presence online and drive sales by improving your local search results. We keep your NAP (Name, Address and Phone number) consistent throughout all the online platforms for strong branding and avoiding consumer confusion.
What is Google My Business?
Google My Business (GMB) is Google’s local business listing platform that allows the business owners to decide how their business looks and performs on Google SERPs and other platforms like Google maps, review and instant content. It is the biggest driver of local SEO success. We help you manage your GMB listing with information consistency in NAP details, working hours, images etcetera. Also, we complete and constantly update your business profile with relevant information & updates, create citations, CTA & links, and keep your listing in line with your website.
How do you optimize ‘near me’ searches?
We optimize your website for local search by incorporating location keywords in title, content and meta description. We also focus on creating content that includes location keywords and keep your Google My Business listing updated with the latest information. Also, wherever possible we create different web pages for each business location.
How do you optimize for a multi-location business?
There are multiple ways which we use to improve your online visibility. We use Google My Business, Yelp, and Foursquare for local business location listing. We optimize each listing by creating a unique, keyword-rich profile.
What are Citations?
ny mention of your business’s information like Name, Address, Phone number or Website URL on the internet or any other website is called Local Citation. It can be a business listing website or an online directory. A strong citation profile helps you the best to rank in local search results. The top results on Google are all citation sites. At PageTraffic, we help you get listed in as many high-quality directories as possible. We do professional citation building by providing a business listing submission to established general, industry-specific, niche and local directories, verified listings, and maintaining information consistency to get more and more people to talk about your business. To win the local citation game, you essentially need more citations than your competitor and we help you achieve that.
Is there any guarantee of results in Local SEO?
As the Google algorithm changes frequently, guarantying specific results is next to impossible. However, we can definitely improve and strengthen your presence online with our proven track record of delivering results and commitment to serve our clients with highest level of service. PS: If any company promises you guaranteed SEO results, stay away from them, they are not trustworthy. Even Google confirms that no one can guarantee a #1 ranking on Google.
Do you provide industry-specific Local SEO services?
Yes, we serve varied industries with highly-tailored SEO services and proven results. It includes doctors, lawyers, skilled technicians like electricians & plumbers, people owning restaurants & bakeries, and beauticians. However, if your business doesn’t belong to any of these, be assured, we can still provide you with the best SEO solutions. We also help you find the niche, industry-specific directories to list your business that can increase your visibility as well as your business.
When will I be able to see results from the Local SEO campaign?
SEO is a long-term strategy, and it takes time to deliver visible results. Though its difficult to tell when your website will rank better, but it continuously provides great ROI and hence, worthy of your wait. Generally, it takes 90 days to see some improvement and 180 days to see a movement.
Will you use Local Business Search Engines for Local SEO?
Yes, we use various local business search engines like Yelp, CitySearch, Bing, Yellowbook, Whitepages, Foursquare and others to provide our clients with wider visibility and customer reach.